Part 1: Why Most Businesses Blend In (And How to Stand Out)

Ever wonder why some businesses keep growing even when the market gets crowded or things slow down? It usually isn't because they have the best product or the lowest price. It's because they've built what's called a Market Dominating Position — a clear, unmistakable reason customers choose them over everyone else.

Think about Domino's. Nobody would call their pizza the best in town. Their restaurants weren't anything special either. But they made one simple promise: hot, fresh pizza delivered in 30 minutes or less, or it's free. That single promise built a billion-dollar brand in a market full of competitors.

Or take Starbucks. Their coffee isn't the cheapest option on the block, yet people line up every single day. Why? Because Starbucks isn't selling coffee. They're selling a consistent, elevated experience that makes people's day a little better.

Here's the pattern I see over and over with the business owners I work with:

Most companies start out simply reacting to whatever demand shows up. That works for a while. But the moment competition heats up, or the market shifts, the businesses without a clear point of difference start to struggle. The ones with a defined position keep growing.

If you're the sole decision-maker in your business, you already know how easy it is to get pulled into the day-to-day and lose sight of what actually sets you apart. So, take a minute and ask yourself honestly:

What makes your business genuinely different from your competitors? Is it price — or is there something more?

In Part 2, I'll walk you through the five-step process for defining your own Market Dominating Position, so you can stop competing on price and start becoming the obvious choice.

About the Author — Laurie Garside-Womer is the founder of Soar2Seven and a small business owner with over two decades of hands-on experience. For the past eight years she has focused exclusively on helping small business owners grow, restructure, and scale - working one-on-one and in training settings with more than 800 business owner clients. Her work has helped drive millions in capital formation, and millions in sales growth. She knows firsthand the lonely and demanding road that comes with building something of your own — and she founded Soar2Seven to make sure no business owner has to navigate it alone.

Ready to find your own Market Dominating Position? Book a free introductory call with Soar2Seven and let's talk through what makes your business stand out.